Although more Lincoln restaurants are working to serve the dietary needs of vegan and vegetarian customers with specific menu items, catering exclusively to these diets has opened a niche market in the food industry.
According to the 2016 Harris Poll, 3.3 percent of Americans follow a vegetarian, no meat, or vegan, no animal products, diet.
The Vegetarian Research Group (VPR) estimated over 7.5 million US adults follow at least a vegetarian diet. Although vegans/vegetarians are still in the minority, the VRG also found that 55 percent of people were interested in ordering vegetarian meals when eating out. This proves there is room for a vegan/vegetarian market within the restaurant industry.
Small Lincoln businesses are beginning to reach out to this growing clientele by opening restaurants specific to…