“We’re thrilled to be among the first teams in the world to highlight Instagram Stories live in-stadium thanks to our friends at Tagboard,” said Kyle Sheldon, VP of Marketing for the Sounders.
September 06, 2017
Tagboard, the leading social search and display platform company serving thousands of global brands, sports teams and media companies, today announced an industry first with the launch of Instagram Story Displays as a storytelling solution for live broadcasts and in-stadium. Tagboard’s latest offering comes on the heels of its launch of Snapchat Stories content earlier this year.
Tagboard is partnering with teams in each of the five US major sports leagues to launch Instagram Story Displays live in-stadium for the first time ever: the Philadelphia Eagles (NFL), San Francisco Giants (MLB), Seattle Sounders FC (MLS), Golden State Warriors (NBA) and Arizona Coyotes (NHL). Tagboard is also joining forces with global powerhouse FC Bayern Munich (Bundesliga), who will become the first sports team to launch Instagram Story Displays in Europe.
“There’s a huge market opportunity for the integration of live social content across displays. The demand is there, and we’ve only hit the tip of the iceberg,” said Josh Decker, Founder and CEO of Tagboard. “Together with our innovative clients across multiple professional sports leagues that span the globe, we’re redefining the fan experience. With Instagram Story Displays, we’re providing sports fans with a deeper connection to their favorite teams and players by bringing Instagram Stories content live…