SHOREWOOD – Like many North Shore women, Sheila Long left her full-time corporate job in favor of consulting, which offered a more flexible schedule.
Long, a mother of three, was diagnosed with rheumatoid arthritis, which made it difficult for her to continue with her corporate sales job at Motorola. She used her business acumen to help female entrepreneurs, many of which could benefit from collaboration with other women entrepreneurs.
Long, who was new to the Milwaukee area, also wanted to expand her professional connections.
She decided it was time to bring women entrepreneurs together into a coworking space in Shorewood. Two years later, on May 22, Long and her investors celebrated the opening of MalamaDoe, a coworking space for women at 4465 N. Oakland Ave, Suite 201.
Malama is a Hawaiian word that means to take care of or to protect. Doe is, of course, a female deer, which is meant to represent women of Wisconsin.
The second-floor coworking space has everything one might expect from an office: Wi-Fi, whiteboards, a printer, microwave and a mini-fridge.
MalamaDoe has several different types of office spaces: a cubicle room, open-concept rooms, a meeting room for clients and a green-screen room for members who want to produce video commercials with custom backdrops. The outside of each office space is marked with a different slogan, like “dream big,” “you can do this” and “do what you love.”
For $150 per month, members get access to any available desk in the office. An extra $30 per month allows members to have their own dedicated space. So far, 11 members have subscribed to a mix of those two options, which means MalamaDoe is about 30 percent of the way to filling the 22 office spaces.
Long is already brainstorming ideas for MalamaDoe’s expansion within their building.
Rise in coworking