Table of Contents for our Analysis of SEMrush’s SEO Ranking Report:
Part 1: Introduction, methodology, and key ranking factors.
Part 2: How website security affects SEO.
Part 3: How backlinking and referring domains influence SEO.
Part 4: Content length and its ranking factors.
Part 5: Which parts of on-page SEO are the most important.
Part 6: Coming soon!
Welcome back! This is part 5 of our analysis of the highly-useful SEMrush SEO Ranking Report, focused on the influence of on-page SEO.
We’ve spent the last couple of weeks analyzing SEMrush’s report. It’s become an incredible resource for anyone looking to enhance their SEO strategy.
So without further ado, here’s the ultimate on-page SEO overlook and its effect on overall site ranking:
On-page SEO Elements
The significance of on-page SEO has not diminished with the passing of time, like many elements of SEO have.
In fact, if you want to rank higher in search engine results page (SERP), it is always advisable to focus on on-page optimization. While Google strictly imposes penalties for keyword stuffing, it is generally acceptable to include keywords into different on-page elements.
You will typically see these keywords in the title, meta description, and content body.
However, will the presence of keywords in different on-page elements really influence a website’s ranking?
In this article, we will uncover the answer to this question by using the data we gathered from the most recent study conducted by SEMrush.
From 600,000 search queries, SEMrush calculated the percent of pages that had a keyword in different page elements. Aside from using exact match keywords, they also applied keyword stemming to cover all variations of the keyword.
They segmented the result of their on-page element study into four keyword volume intervals to ensure that the difference between group trends will be tracked…