For almost 30 years, many Vicksburg residents have gotten their chocolate fix with a slice of Mississippi mud pie at Rowdy’s Family Restaurant.
The sweet treat has been one of the city’s many unique dining experiences that has flown under radar since Rowdy Nosser opened his restaurant in 1988.
That is about to change.
Aug. 18, Rowdy’s Mississippi mud pie, which is made from a secret family recipe handed down through generations, will be one of the featured attractions on the Inspiration Channel’s “State Plate” food show hosted by recording artist Taylor Hicks. Oct. 24, it will be featured on the Travel Channel’s “Bizarre Foods, Delicious Destinations,” hosted by Andrew Zimmern. Solly’s Hot Tamales will also be featured on the Travel Channel broadcast.
The Travel Channel filmed its segment Jan. 15; Inspiration Channel filming was done March 8.
“Both of them reached out to a family restaurant about a dessert,” said Angela Abraham Ladner, Nosser’s marketing and public relations consultant.
The interest in the pie was the result of an inquiry by a Travel Channel representative through Rowdy’s “flock site,” an internet platform developed by Ladner to reward customers for their business to the restaurant.
The official put Ladner in contact with a producer to talk about filming at the restaurant. At first, she said, they thought the producer wanted to talk about the restaurant’s specialties, catfish and Johnny sauce.
“I started talking about the products, and he said, ‘That’s not what I’m interested in. I want to talk about the Mississippi Mud pie.’”
The program, Ladner said, looks at the history behind the origin of mud pie. She said her research indicated Mississippi mud pie came to Vicksburg through Jenny Meyer, a woman from Greenville, where the pie was served in a restaurant.
Meyer, who was misplaced by the 1927 flood, came to Vicksburg, where she went to work as a server and began making the pie.