Lush Items Proud To Announce the Amazon’s Choice Badge Awarded to the MagniViz Magnifying Glass

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The MagniViz is one of those handy items which has a place in any home

The consistently popular MagniViz magnifying glass was recently rewarded by Amazon.com with an Amazon’s Choice badge. Lush Items was delighted by this privilege as it differentiates the MagniViz from the sea of competing magnifying glass brands. At a glance, it makes any product stand out more, in almost the same way as the Best Seller badge, except there are more factors taken into account for it to be awarded.

However, there has been some confusion about what this badge represents. An Amazon support representative explained that the “Amazon’s Choice” tag is a feature that helps Amazon customers save time and effort when searching for common, everyday items and suggests highly-rated, well-priced products with Prime shipping. But this description completely misses out the association with Amazon’s smart speaker – Echo – which enables the device to automatically order items in response to a voice command. The MagniViz has a great many everyday uses across a range of ages according to comments left by customers; from reading small print on labels to inspecting coin and stamp collections.

When Amazon’s Choice was quietly released a short while back, the intention was to allocate it to products with a range of good metrics; relating to popularity, rating and reviews, availability and shipping speed amongst others. The product list selected for the Amazon’s Choice badge is constantly updated. This means that sellers on Amazon must ensure their products consistently meet the requirements in order to be considered. The bigger question regarding automatic ordering is do customers really trust…

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