Senior executives from Ford Motor Company are currently touring Israel, seeking out start-ups that might be able to contribute to the firm’s connected vehicle technology system.
“A lot of new technologies, not only software, get developed here,” Andreas Brockers, a business strategy analyst for Ford’s connected vehicles & services division, told The Jerusalem Post on Monday. “Maybe in the multi-connected car space is where I saw the most interested people, with all those new pieces of technology.”
This week, Brockers is meeting with a variety of Israeli innovators at meet-ups in Jerusalem, Tel Aviv and Herzliya, as part of a “pre-event city tour” ahead of Ford’s Make It Driveable AppLink event in Paris this October. At the Make It Driveable gathering, which is occurring for the fourth time, start-ups will have the opportunity to demonstrate how their technologies might be able to work with Ford’s SYNC AppLink entertainment system.
The SYNC AppLink feature in Ford vehicles enables drivers to use voice commands and steering wheel buttons to control a variety of apps on their smartphones or other devices – providing access to Internet radio streaming, podcasts, sportscasts or functions like ordering food. It is the hope of Ford’s connected vehicles team that innovators in Israel and around the world will be interested in implementing their ideas in combination with AppLink, according to Brockers.
After inaugural Make It Driveable events in Tel Aviv and Dublin in 2015, Ford held a similar convention last year in Berlin and this October will be continuing the tradition in Paris. While the innovators must pay for their own attendance, they are required to pass through a selective application process to attend the event, where they will receive mentorship from senior managers,…