Belle Tire Announces Vivek Saran as Chief Marketing Officer

Vivek Saran, New Belle Tire Chief Marketing Officer

“Vivek is an intelligent and humble leader with exceptional business expertise and marketing leadership. He understands the brand DNA of Belle Tire and our perpetual commitment to serving our customers.” said Company President Don Barnes III.

Allen Park-based Belle Tire Distributors, Inc., one of the nation’s largest tire and automotive repair retailers, has named Vivek Saran, as Chief Marketing Officer (CMO). The announcement was made by company president, Don Barnes III.

Saran, who brings over 20 years industry experience to the newly created CMO position, will oversee all marketing initiatives for the company, working together with Belle Tire’s leadership team to continue and grow the brand.

“Vivek is an intelligent and humble leader with exceptional business expertise and marketing leadership. He understands the brand DNA of Belle Tire and our perpetual commitment to serving our customers,” said Barnes III. “He is well recognized for his extensive experience in business strategy, innovation and integrated marketing that will be invaluable as we continue to drive Belle Tire’s expansion and growth.”

A graduate of the University of Pennsylvania, Saran joins Belle Tire after nearly 12 years as the Senior Vice President/Director of Business Strategy and Innovation at MARC USA in Pittsburgh, Belle Tire’s integrated marketing agency.

While at MARC USA, Saran uniquely combined the disciplines of neuroscience, psychology, social anthropology and behavioral economics with big data, new technology and cognitive data driven insights to develop new proprietary services, products, technology, business strategies and marketing programs. His work and…

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