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Amid Amazon filing a trademark for meal kits, TheStreet’s Action Alerts PLUS Portfolio Manager Jim Cramer said no one has beaten the retail giant. “We’ve been very against Blue Apron ,” Cramer said. Newly public Blue Apron shares slumped following the news about Amazon. WATCH HERE: TheStreet’s new series #AlphaRising: Meet The Women Redefining Business in TheStreet’s New Series, Alpha Rising Carly Fiorina: We Have a Shortage of Leaders Alpha Rising: Meet The Children’s Place CEO Jane Elfers Alpha Rising: Victoria Schein, Ford Engineer, Making History One Patent at a Time EY’s Kerrie MacPherson Discusses the Importance of Diversity Meet Ford’s 23-Year-Old Prodigy Who Holds 15 Patents EY: No Company Can Afford to Disenfranchise Half the Workforce Why Shark Tank Star Kevin O’Leary Would Rather Invest in a Startup Run by Women
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Amazon is poised to enter the $2.2-billion market for meal kits.

The Seattle-based Internet giant is trying to trademark the slogan, “We do the prep. You be the chef,” according to the U.S. Patent and Trademark Office.

 

 

In the July 6 filing, Amazon says its tag line is for “prepared food kits,” composed of meat, poultry, seafood, produce, sauce and seasonings” as well as “frozen, prepared, and packaged meals,” which also includes salads, soups, grains, rice, noodles, pasta and bakery products.

The news jolted the meal-kit market, sending shares of a major player, Blue Apron, down over 10% at 2:30 p.m. ET.

Amazon has already made a huge play in the food industry with its June 16 offer to buy organic foods giant Whole Foods Market for $13.7 billion.

The company could not be reached for comment.

Blue Apron, the best-known name in meal kits, went public on June 29 with an opening price of $10 per share, down from the $15 to $17 per share it had initially sought. And in light of the Amazon news. Blue Apron stock…