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Amazon is poised to enter the $2.2-billion market for meal kits.
The Seattle-based Internet giant is trying to trademark the slogan, “We do the prep. You be the chef,” according to the U.S. Patent and Trademark Office.
In the July 6 filing, Amazon says its tag line is for “prepared food kits,” composed of meat, poultry, seafood, produce, sauce and seasonings” as well as “frozen, prepared, and packaged meals,” which also includes salads, soups, grains, rice, noodles, pasta and bakery products.
The news jolted the meal-kit market, sending shares of a major player, Blue Apron, down over 10% at 2:30 p.m. ET.
Amazon has already made a huge play in the food industry with its June 16 offer to buy organic foods giant Whole Foods Market for $13.7 billion.
The company could not be reached for comment.
Blue Apron, the best-known name in meal kits, went public on June 29 with an opening price of $10 per share, down from the $15 to $17 per share it had initially sought. And in light of the Amazon news. Blue Apron stock…